Six checks before submission
Clear the setup gates before starting the clock
A connection problem, an unfinished account task, and an active site review are different states. Treating them as one wait makes both troubleshooting and timing comparisons unreliable.
01Finish the account tasks first
Complete the required account setup tasks shown on the AdSense homepage before requesting review.
Google says an incomplete setup can leave a site in Getting ready without the site review starting.
Sources: Check the status of your AdSense sites
02Use the correct site and verification method
Add the exact site you control, then use an accepted ownership method such as the AdSense code, an ads.txt entry, or a meta tag where Google supports it.
Ownership verification and the policy review are separate gates. Passing the first does not predict the second.
Sources: Connect your site to AdSense
03Make the site reachable
Confirm the site is live, uses the correct URL, is publicly reachable without a password, and does not block the AdSense crawler.
Google cannot review a site it cannot reach. A connection problem is different from a slow review.
Sources: Connect your site to AdSense
04Place the connection signal on a real page
Install the selected connection signal exactly as Google describes and keep it on a live page with content that receives regular views.
Google identifies missing or incomplete code as a common connection issue and specifically calls out pages without regular views.
Sources: Connect your site to AdSense
05Review the whole site, not one landing page
Use substantial, original content and clear navigation across a complete site rather than an unfinished template or a page built mainly around the AdSense code.
Google says it reviews the entire site and lists insufficient content, content quality, and navigation among common reasons a site is not approved.
Sources: Your AdSense account wasn't approved
06Check policy readiness
Review the AdSense Program policies and resolve known content, traffic-source, language, and user-experience issues before submitting.
A technically connected site can still receive Needs attention when the broader site does not meet the review requirements.
Sources: Your AdSense account wasn't approved; Check the status of your AdSense sites